Hi, I'm James,

a London-based Product Designer with 5 years experience turning complex problems into simple, intuitive products.

a London-based Product Designer with 5 years experience turning complex problems into simple, intuitive products.

I have designed products and features used by

I have designed products and features used by

HSBC, BNP Paribas, UBS, Erste, RBS, Legal & General, and Wisdom Tree.

HSBC, BNP Paribas, UBS, Erste, RBS, Legal & General, and Wisdom Tree.

UX/UI Design

UX Research

B2B

WireFraming

Prototyping

End-to-End Design

UX/UI Design

UX Research

B2B

WireFraming

Prototyping

End-to-End Design

Check-In App for Events

An event app enabling finance companies to track and manage attendance for upcoming events.

UX/UI Design

Components

Interaction Design

Variables

Prototyping

Scalability

UX/UI Design

Components

Interaction Design

Variables

Prototyping

Scalability

Establishing a multi-component design system for an email and event management platform.

UX/UI Design

UX Research

B2B

WireFraming

Prototyping

End-to-End Design

UX/UI Design

UX Research

B2B

WireFraming

Prototyping

End-to-End Design

A registration page for financial service events, allowing invitees to discover and easily register.

My Design Process

Below are key skills and values fundamental to my approach.

Building Value With Design

Building Value With Design

Building Value With Design

Solving the Right Problems

Develop a deep understanding of the problem space in order to create features that users truly value.

Data Led Approach

Leading research, uncovering insights and shaping innovative solutions that deliver impact.

Systems Mindset

Design for long-term scalability, meaning features can be designed faster and with developed with consistency.

Product Vision

Work closely with senior stakeholders to align design vision with business goals.

Collaboration

Collaboration

Collaboration

Aligning With Teams

Communicate clearly with stakeholders to bring alignment on design decisions and technical considerations.

Positivity & Innovation

A culture of collaboration, openness, and trust to produce meaningful results.

Feedback & Iteration

Iteratively testing designs to identify opportunities for improvement and reduce risk.

Accountability & Ownership

Owning end-to-end projects through the full UX life cycle: researching, defining, ideation, prototyping and testing.

Systematic Approach

Systematic Approach

Systematic Approach

Design Systems

Building components based UI libraries, interaction patterns, usage documentation and development intergration.

Interactive Prototypes

Build prototypes to quickly test ideas, identify feasibility and help visualise solutions.

Testing to Validate

Conducting usability studies to ensure flows and interactions are instantly intuitive for users.

Delivery

Working with developers to the translate high-fidelity wireframes to apps people love using.

Testimonials From Colleagues

"James was tasked with a full website redesign for a life sciences, blockchain startup. He did an excellent job scoping the project, providing detailed user research sessions with myself and the wider team, as well as working across multiple platforms to achieve the right formats and optics. The site was reviewed by myself, the COO and CEO.

James is a diligent worker, and we developed a productive working relationship, so much so that I've turned to James for several contract design pieces of work over the past year."

Rick Hodgson

Corporate & Business Development Manager at Veratrak

“James produced a wide range of very high-quality work to deadline. He delivered with a meticulous attention to detail and constant drive for improvement, and all with a positive and collaborative, can-do attitude.”

Nicholas Burnett

Senior UX/UI Designer at Maglabs

Testimonials From Colleagues

"James was tasked with a full website redesign for a life sciences, blockchain startup. He did an excellent job scoping the project, providing detailed user research sessions with myself and the wider team, as well as working across multiple platforms to achieve the right formats and optics. The site was reviewed by myself, the COO and CEO.

James is a diligent worker, and we developed a productive working relationship, so much so that I've turned to James for several contract design pieces of work over the past year."

Rick Hodgson

Corporate & Business Development Manager at Veratrak

“James produced a wide range of very high-quality work to deadline. He delivered with a meticulous attention to detail and constant drive for improvement, and all with a positive and collaborative, can-do attitude.”

Nicholas Burnett

Senior UX/UI Designer at Maglabs

Design & AI Tools

Figma

Claude

Chat GPT

Creative Cloud

Photoshop

Illustrator

Framer

Miro

Maze